TITLE

What Do Your Customers Think About You? Ask Them!

AUTHOR(S)
Karr, Ron; Blohowiak, Don
PUB. DATE
June 1999
SOURCE
American Salesman;Jun99, Vol. 44 Issue 6, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of a customer satisfaction survey for a successful business. Factors to consider before sending customers a survey form; Importance of surveying customers in small batches; Guidelines on how to make a survey form.
ACCESSION #
1877443

 

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