TITLE

W.H. Cunningham to be next Journal of Marketing editor

PUB. DATE
October 1980
SOURCE
Marketing News;10/31/1980, Vol. 14 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of William H. Cunningham as editor of the "Journal of Marketing" of the American Marketing Association (AMA) in 1980. Views of Edward W. Cundiff, vice president of the Publications Division of AMA, on the selection of Cunningham; Capability of Cunningham to administer the journal; Articles of Cunningham that were published in various journals.
ACCESSION #
18763358

 

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