TITLE

Study results stress need for frequent, repetitious ads

PUB. DATE
February 1980
SOURCE
Marketing News;2/8/1980, Vol. 13 Issue 16, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the results of studies made by Laboratory of Advertising Performance, a division of McGraw-Hill Research in New York, on recall for advertisements in the U.S. Drop in the memory for advertisements; Measurement of aided and unaided recall for several advertisements; Details of the studies.
ACCESSION #
18762746

 

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