TITLE

Ads produce 77% name recognition

PUB. DATE
November 1979
SOURCE
Marketing News;11/2/1979, Vol. 13 Issue 9, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the rate of name recognition received by Republic Airlines after the launch of its media campaign in the U.S. Cost of the media campaign; Effectiveness of the campaign; Theme of the campaign.
ACCESSION #
18762677

 

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