Bicycle company promotes safety with corrective ads

Busch, Paul
October 1979
Marketing News;10/5/1979, Vol. 13 Issue 7, p4
Trade Publication
Offers a look at the corrective advertising campaign on bicycle safety among children that will be sponsored by AMF as part of a proposed consent agreement with the U.S. Federal Trade Commission (FTC) in 1979. Charges against the advertisement of AMF in 1976 and 1977; Restrictions placed by the FTC on advertising bicycles and tricycles; Overview of the consent order.


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