TITLE

U.S.-developed nonmetric scaling gets practical use abroad: Brown

PUB. DATE
May 1979
SOURCE
Marketing News;5/4/1979, Vol. 12 Issue 22, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the emerging popularity of the use of U.S. non-metric multidimensional scaling abroad as of 1979, according to research consultant Michael Brown. Difference between the location of the diffusion of innovation in the U.S. and Europe; Contribution of U.S. academics to the publication of non-metric multidimensional scaling; Explanation of the operation of non-metric multidimensional scaling.
ACCESSION #
18762178

 

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