TITLE

Board decides to maintain name of Association

PUB. DATE
May 1978
SOURCE
Marketing News;5/19/1978, Vol. 11 Issue 23, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of the American Marketing Association board of directors to retain the name of the association. Officials of the association who handled the investigation into the possibility and desirability of changing its name; Methods used by a committee conducting the investigation; Results of the investigation that influenced the board of directors to retain the name.
ACCESSION #
18761797

 

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