Little attention is given to big need for continuous market data for multinational product policy--making

Wind, Yoram
April 1976
Marketing News;4/9/1976, Vol. 9 Issue 19, p3
Trade Publication
Contends that the determination of the desired type of multinational product research requires a better understanding of the multinational product policy decisions to be made and of the problems associated with multinational marketing research. Necessity of planning the international market in multinational product policy; Discussion on product portfolio approach; Explanation on marketing and product management.


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