TITLE

Holbert assumes JM 'Applied Marketing section editorship, seeks more marketing managers' articles

PUB. DATE

February 1976

SOURCE

Marketing News;2/13/1976, Vol. 9 Issue 15, p1

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports that Neil Holbert, manager of advertising research at Philip Morris U.S.A. assumed the editorship of the "Applied Marketing," section of the "Journal of Marketing" periodical on February 1, 1976 according to Edward W. Cundiff, editor of the periodical. Background on the section; Plans of Holbert for the section; Other marketing journals to which Holbert has contributed articles.

ACCESSION #

18761307

Tags: HOLBERT, Neil;  PERIODICAL editors;  NEWSPAPERS -- Sections, columns, etc.;  PERIODICALS;  MARKETING

 

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