TITLE

Marketers, engineers should work together in 'new product development departments.'

AUTHOR(S)
Meisch, Charles E.
PUB. DATE
November 1981
SOURCE
Marketing News;11/13/1981, Vol. 15 Issue 10, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers insights on the establishment of new product development departments to improve competitive status, market share and new product success rates of companies. Forms of product development to be considered by business enterprises; Importance of examining the disciplines that affect the market efforts of a company; Pros and cons of the department approach.
ACCESSION #
18761151

 

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