Marketers, engineers should work together in 'new product development departments.'

Meisch, Charles E.
November 1981
Marketing News;11/13/1981, Vol. 15 Issue 10, p10
Trade Publication
Offers insights on the establishment of new product development departments to improve competitive status, market share and new product success rates of companies. Forms of product development to be considered by business enterprises; Importance of examining the disciplines that affect the market efforts of a company; Pros and cons of the department approach.


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