TITLE

Mobile billboard can make 100,000 exposures a day

PUB. DATE
November 1981
SOURCE
Marketing News;11/13/1981, Vol. 15 Issue 10, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the use of a mobile billboard to introduce Pott rum in Miami, Florida. Description of the image depicted in the advertisement; Estimated number of exposures generated by the mobile advertising; Appeal of the product to younger people in the city according to K&M Imports president Tom Kaminsky.
ACCESSION #
18761148

 

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