Mobile billboard can make 100,000 exposures a day

November 1981
Marketing News;11/13/1981, Vol. 15 Issue 10, p6
Trade Publication
Reports on the use of a mobile billboard to introduce Pott rum in Miami, Florida. Description of the image depicted in the advertisement; Estimated number of exposures generated by the mobile advertising; Appeal of the product to younger people in the city according to K&M Imports president Tom Kaminsky.


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