TITLE

Marketing Briefs

PUB. DATE
November 1981
SOURCE
Marketing News;11/13/1981, Vol. 15 Issue 10, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to marketing in the U.S. as of November 13, 1981. Intention of Philip Morris Inc. to present student awards in its 13th Annual Marketing/Communications Competition for Students; Information on the theme adopted by Seiko Time Corp. for its advertising campaign in fall season; Solicitation of abstracts of papers dealing with how consumers are coping and will cope with new technology by the "Journal of Consumer Research."
ACCESSION #
18761145

 

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