TITLE

Television ready for qualitative ratings system

AUTHOR(S)
Wulfsberg, Rolf M.; Holt, Steven A.
PUB. DATE
January 1986
SOURCE
Marketing News;1/3/1986, Vol. 19 Issue 1, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the development of a ratings system by the Television Audience Assessment (TAA) that will be able to determine how many television sets are tuned to a program and whether the audience is likely to be in front of the set and involved in the show. Methods for determining the appeal of a television program to viewers and the impact of programs on viewers; Significance of the TAA qualitative audience ratings to advertisers and agencies.
ACCESSION #
18761094

 

Related Articles

  • BOX BLOWUP BUOYS BIZ. FEUER, JACK // Daily Variety;5/7/2007, Vol. 295 Issue 25, pB1 

    The article reports that Nielsen Media Research will launch its ratings for television advertisements, no longer based on television shows in which they ran in, but based on viewership of the advertisements themselves by using the concept of average commercial-minute ratings. Nielsen will also...

  • M1 Singapore ad raises too many questions. Blower, Charlie // Media: Asia's Media & Marketing Newspaper;4/3/2008, p15 

    The author reflects on the controversy over the television advertising in Singapore. He cites the advertisement of M1 Ltd. in the country, which raises question by many of its viewers. TBWA Singapore Pte Ltd. and OMD Singapore. Moreover, he considers that several viewers are irritated on...

  • All-star panel reinvents upfront.  // Advertising Age;5/3/2004, Vol. 75 Issue 18, pS-2 

    Presents a roundtable discussion among marketers, media buyers and television (TV) analysts regarding the 2004 upfront TV advertising market in the U.S. Outlook of David Verklin on the demand for TV upfront; Response of advertisers to the increase in advertising rates and the decline in TV...

  • Miami Hot and Bothered by LPMs. Malone, Michael // Broadcasting & Cable;10/13/2008, Vol. 138 Issue 40, p18 

    The article focuses on the adoption of Nielsen Media Research Inc.'s Local People Meters (LPM) by the television broadcasters in the U.S. LPM is considered as one of the most bankable truisms in the market. It notes that Nielsen switch on the meters in Miami, Florida on October 2, 2008. Station...

  • Ratings.  // CableFAX Daily;2/28/2006, Vol. 17 Issue 39, p2 

    Focuses on AdEssentials Tracker, a system developed by Rentrak that can provide advertisers with information on the number of impressions per household and daypart viewing data by zip code.

  • When you divide by 15 minutes of fame what do you get? McCarthy, John F. // Moderate Voice;1/9/2014, p16 

    The article offers the author's insights on the distinction between free speech and free enterprise. Topics discussed by the author include the demographic studies on television viewers being paid by the advertising agencies, the use of demographic studies in determining the target audience and...

  • Nielsen passive meter test near. Walley, Wayne // Advertising Age;9/10/1990, Vol. 61 Issue 37, p64 

    Focuses on the passive people meter, a proposed method to measure television viewers in the U.S. Overview of how the method works; Benefits of the method to advertisers; Problems associated with the implementation of the method; Plan for the promotion of the method.

  • Précision du taux d'audience d'une émission et du GRP d'une campagne publicitaire tétévisée. Verdurmen, Nadège; Simonart, Stéphane; Tassi, Philippe // Recherche et Applications en Marketing (AFM c/o ESCP-EAP);1998, Vol. 13 Issue 4, p41 

    In this paper, we discuss the statistical precision of the audience rating of a TV program as well as the precision of TV campaign's GRP. We therefore face two problems : on the one hand, establishing explicitly the formulas that give the precision of an audience rating and a GRP ; and on the...

  • Study finds clients, agencies differ on importance of people meters.  // Marketing News;6/5/87, Vol. 21 Issue 12, p5 

    The article reports on the new research report conducted by Infomarketing Inc. regarding people meters. Results of the study shows that advertising executives are concerned with people meters, a computerized television audience rating devices. Advertising agencies said that results of people...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics