Television ready for qualitative ratings system

Wulfsberg, Rolf M.; Holt, Steven A.
January 1986
Marketing News;1/3/1986, Vol. 19 Issue 1, p17
Trade Publication
Focuses on the development of a ratings system by the Television Audience Assessment (TAA) that will be able to determine how many television sets are tuned to a program and whether the audience is likely to be in front of the set and involved in the show. Methods for determining the appeal of a television program to viewers and the impact of programs on viewers; Significance of the TAA qualitative audience ratings to advertisers and agencies.


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