TITLE

Industrial marketing is theme of AMA Faculty Consortium

PUB. DATE
December 1981
SOURCE
Marketing News;12/25/1981, Vol. 15 Issue 13, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the American Marketing Association's Second Annual Faculty Consortium to be held on July 5 to 9, 1982 at the Ohio State University in Columbus. Purpose of the annual summer institute; Reason for choosing industrial marketing as the topic of the consortium; Designers of the program for those who teach or expect to teach industrial marketing.
ACCESSION #
18761079

 

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