Industrial marketing is theme of AMA Faculty Consortium

December 1981
Marketing News;12/25/1981, Vol. 15 Issue 13, p12
Trade Publication
Focuses on the American Marketing Association's Second Annual Faculty Consortium to be held on July 5 to 9, 1982 at the Ohio State University in Columbus. Purpose of the annual summer institute; Reason for choosing industrial marketing as the topic of the consortium; Designers of the program for those who teach or expect to teach industrial marketing.


Related Articles

  • unique collaboration BOLSTERS CENTRAL OHIO'S ENTREPRENEURIAL CAPACITY. Indest, Will; Schelhorn, Jean; Camp, S. Michael // Economic Development Journal;Spring2010, Vol. 9 Issue 2, p16 

    The article reports on the collaboration of the industry, institutions, and universities in Ohio towards a technology-based economic development (TBED). It mentions the contribution of three entities which strengthens its entrepreneurial capacity, including TechColumbus and the Ohio State...

  • Beckman, 'Mr. Wholesaling,' dies, Cullman gives his St. Louis talk.  // Marketing News;5/15/73, Vol. 6 Issue 22, p1 

    The article profiles Theodore N. Beckman, an internationally known as Mr. Wholesaling, who died on April 20, 1973. Dr. Beckman, Ohio State University professor emeritus, was a pioneer in the fields of wholesaling and marketing productivity. He was a member of the American Marketing Association...

  • AMA's Executive Fellowship Program seeks executives and schools for 1987-88. Smith, Sam V. // Marketing News;1/18/88, Vol. 22 Issue 2, p14 

    The article provides information on the American Marketing Association (AMA) Executive Fellowship Program for 1987-1988. Under the program, prominent marketing executives will meet with marketing students and faculty members at college campuses. AMA will cover the administrative costs for the...

  • Eye on the Middle Market.  // BizEd;Jul/Aug2012, Vol. 11 Issue 4, p27 

    An interview with Mike Pilot, chief commercial officer at General Electric Capital Corp., is presented. He highlights the partnership between GE Capital and the Fisher College of Business at the Ohio State University. He emphasizes the importance of focusing on the middle market customers. He...

  • Niche gets its notice. FARREN, DOUG // Smart Business Cleveland;Sep2014, Vol. 26 Issue 1, p24 

    The article features the U.S. National Center for the Middle Market (NCMM) research center. It notes that the Ohio State University Fisher College of Business and GE Capital formed the research center in 2011 to gain insights on U.S. midsize businesses such as demographics, operating...

  • Trade group to target industrial marketing. Mortland, Shannon // Crain's Cleveland Business;4/15/2002, Vol. 23 Issue 15, p14 

    Reports the formation of industrial marketing group of the American Marketing Association in Cleveland, Ohio. Education of the manufacturing companies on business-to-business scheme; Development of publicity; Tips in writing press releases.

  • AMA kicks off Marketing School.  // Marketing News;08/28/2000, Vol. 34 Issue 18, p22 

    Reports on the partnership of the American Marketing Association and the Fisher College of Business from Ohio State University in Columbus to form the Marketing School. Objectives and marketing services offered by the school; Details on the partnership agreement.

  • MARKETING COURSES AND MARKETING RESEARCH. Clark, Lincoln // Journal of Marketing;Apr1948, Vol. 12 Issue 4, p488 

    The article discusses the curriculum of marketing courses with respect to marketing research. Seven hundred seventy-six business courses taught by members of the American Marketing Association (A.M.A.) were analyzed, of which 83 percent were marketing courses. The research interests of the...

  • Industrial Marketers plan April 22 confab in Chicago.  // Marketing News;2/6/1981, Vol. 14 Issue 16, p19 

    The article previews the annual conference about industrial marketing organized by the Industrial Division of the Chicago, Illinois Chapter of the American Marketing Association to be held on April 22, 1981 at the Whitehall Hotel. It provides information on the speakers and the topics that they...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics