Kassarjian and Bettman will become JCR coeditors Jan. 1

Kassarjian, Harold J.; Bettman, James R.
December 1981
Marketing News;12/25/1981, Vol. 15 Issue 13, p12
Trade Publication
Presents an update on the "Journal of Consumer Research" as of December 25, 1981. Selection of University of California, Los Angeles professors Harold J. Kassarjian and James R. Bettman as coeditors of the journal starting January 1, 1982; Change in the structure of the journal's editorial management; Relocation of the editorial offices of the journal from Chicago, Illinois to Los Angeles, California.


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