Low-price merchandising presents marketing challenges, opportunities

December 1981
Marketing News;12/25/1981, Vol. 15 Issue 13, p10
Trade Publication
Discusses steps that marketers in the U.S. can take to counter the effects of the changing food shopping habits and product preferences as of December 1981. Development of generic programs encompassing almost every product line; Reevaluation of brand positioning and promotional strategy in the light of consumer and retailer changes; Establishment of a price brand by the supplier.


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