TITLE

Apperceptive ads let you dine on 'psychological smorgasbord.'

AUTHOR(S)
Akhter, Humayun; Sheikh, Anees A.
PUB. DATE
December 1981
SOURCE
Marketing News;12/25/1981, Vol. 15 Issue 13, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses issues concerning the use by advertisers of subliminal techniques in advertising to influence customer's buying decisions. Most distinctive feature of subliminal advertisements; Equivocal messages used in apperceptive advertising; Reason for the need of careful consideration in creating subliminal advertisements.
ACCESSION #
18761071

 

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