Apperceptive ads let you dine on 'psychological smorgasbord.'

Akhter, Humayun; Sheikh, Anees A.
December 1981
Marketing News;12/25/1981, Vol. 15 Issue 13, p5
Trade Publication
Discusses issues concerning the use by advertisers of subliminal techniques in advertising to influence customer's buying decisions. Most distinctive feature of subliminal advertisements; Equivocal messages used in apperceptive advertising; Reason for the need of careful consideration in creating subliminal advertisements.


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