'Fantasy Island' subdivision provides marketing opportunity for ad agency

Higgins, Kevin
December 1981
Marketing News;12/25/1981, Vol. 15 Issue 13, p3
Trade Publication
Focuses on the Whims for Rent division of advertising agency American Advertising Services Inc. Entertainment provided by the advertising agency in generating store traffic or attention for their business clients; Information on the grand scale promotion used by Whims on a biennial party put on by an electrical supply firm for its purchasing agents; Background on the promotion launched by the agency for a merchants association.


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