Marketing Briefs

December 1981
Marketing News;12/25/1981, Vol. 15 Issue 13, p2
Trade Publication
Presents news briefs on marketing in the U.S. as of December 25, 1981. Information Recall Systems Inc. to market IRSI Prospector, a turnkey sales tracking system; Launch by Minolta Corp. of closed caption television commercials for the hearing impaired; Issuance of a call for papers for the Ninth International Research Seminar in Marketing.


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