Study shows 87% of upscale Hispanic households redeem bilingual cents-off coupons

December 1981
Marketing News;12/25/1981, Vol. 15 Issue 13, p1
Trade Publication
Focuses on a 1981 household survey conducted by Donnelley Marketing regarding coupon usage among Hispanic families in the U.S. Percentage of respondents who use money-saving coupons when they shop; Importance of using bilingual marketing strategy in reaching the Hispanic market; Factors behind the high coupon usage among Hispanic families.


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