TITLE

Study shows 87% of upscale Hispanic households redeem bilingual cents-off coupons

PUB. DATE
December 1981
SOURCE
Marketing News;12/25/1981, Vol. 15 Issue 13, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a 1981 household survey conducted by Donnelley Marketing regarding coupon usage among Hispanic families in the U.S. Percentage of respondents who use money-saving coupons when they shop; Importance of using bilingual marketing strategy in reaching the Hispanic market; Factors behind the high coupon usage among Hispanic families.
ACCESSION #
18761063

 

Related Articles

  • Donnelley to mail Spanish-language coupons to two million upscale Hispanic households.  // Marketing News;2/20/1981, Vol. 14 Issue 17, p1 

    Reports on the use of Spanish-language coupons by Donnelley Marketing to reach Hispanic consumers in urban areas in the U.S. Percentage of Hispanic families that are concentrated in metropolitan areas; Approach used by the company on mailing the coupons to the Hispanic community; Concerns of...

  • Delivery systems foil couponing. Fisher, Christy // Advertising Age;10/15/1990, Vol. 61 Issue 43, p47 

    This article presents the results of a study on Hispanic households in Los Angeles and San Francisco, California, conducted by the American Graduate School of International Management as of October 1990. The study contradicts that the stereotype that Hispanics equate coupons with food stamps....

  • Hispanics Want Coupons for Perishables, Study Shows. Angrisani, Carol // SN: Supermarket News;4/3/2006, Vol. 54 Issue 14, p36 

    This article reports that Hispanics use fewer coupons than the general population because many promotions are not geared to product categories they buy, according to findings of a study on minority couponing trends. The study comes at a time when Hispanics comprise about 12 percent of the U.S....

  • Winning with the Hispanic Consumer Today. Joseph, Joy // MMR;10/20/2014, Vol. 31 Issue 16, p23 

    The article presents a report of Information Resources Inc.(IRI) according to which effective marketing to Hispanic consumer can affect sales and growth of cosmetic brands. Topics include size of Hispanic population, Total Market Strategy and potential increased spending, case studies showing...

  • A Round for All. Cirillo, Jennifer // Beverage World;8/15/2010, Vol. 129 Issue 8, p43 

    The article focuses on multi-cultural marketing strategy being used by Dallas, Texas-based beverage alcohol distributor Glazer's in order to serve Hispanic consumers. Glazer's and other organizations formed a joint venture in 2008 called EthniFacts to help them speak directly with Hispanic...

  • The New Weave. Lafuente, Delia De // Brandweek;3/3/2008, Vol. 49 Issue 9, p26 

    The article discusses how veteran advertising agencies and executives are asserting that more culturally relevant content and messaging that addresses subsegments of the Hispanic population is the best approach to reaching Hispanic consumers. It is suggested that such an approach may be the best...

  • HOLA OR ADIOS?: Study shows one size does not fit all Hispanics. Johannes, Amy // Promo;Jun2008, Vol. 21 Issue 6, p16 

    The article focuses on the marketing strategy being used on Hispanic consumers. It cites a study which revealed that manufacturers and retailers agree on the notion that mass marketing campaign is not working. However, it notes on targeting their lifestyles instead which includes their shopping...

  • The New Weave. De Lafuente, Delia // Adweek;3/3/2008, Vol. 49 Issue 7, p26 

    The article discusses how veteran advertising agencies and executives are asserting that the best approach to reaching Hispanic consumers is to focus more on culturally relevant content and messaging that addresses subsegments of the Hispanic population. It is suggested that such an approach may...

  • The Essay.  // Marketing (00253650);7/1/2013, p1 

    An essay is presented in which the author discusses discount shopping, consumer perceptions towards coupons, and the marketing strategies used by retailers such as the furniture retailer IKEA and the retailer Marks & Spencer PLC to attract consumers.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics