TITLE

Campbell Soup uses toll-free line to solicit opinions of commercials

PUB. DATE
December 1981
SOURCE
Marketing News;12/25/1981, Vol. 15 Issue 13, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the experiment conducted by Campbell Soup on the toll-free 800 service of AT&T to solicit opinions of consumers regarding their television commercials. Useful application of the approach to the marketing management of Campbell; Reason for choosing the cities of Milwaukee, Minneapolis, Seattle and Portland as test cities; Comparison of the experiment with the conventional wide area telephone service.
ACCESSION #
18761061

 

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