'Improving Productivity' is theme of 1st AMA Product Management Conference

December 1981
Marketing News;12/25/1981, Vol. 15 Issue 13, p1
Trade Publication
Focuses on the first product management conference of the American Marketing Association to be held on April 25 to 28, 1982 in Chicago, Illinois. Keynote speakers for the conference; Workshop speakers and their topics of significance to the product management system; Topic of a session that features presentation by Steve Stenstrom.


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