Marketing becomes necessity for large financial institutions

December 1981
Marketing News;12/11/1981, Vol. 15 Issue 12, p16
Trade Publication
Reports on an increase in the importance of marketing to U.S. financial institutions, according to industry surveys released in 1981. Percentage increase in marketing expenditures; Areas of savings and loans on which cost cutting was implemented; Deposits at which 1981 advertising campaigns were directed.


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