TITLE

Marketing becomes necessity for large financial institutions

PUB. DATE
December 1981
SOURCE
Marketing News;12/11/1981, Vol. 15 Issue 12, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on an increase in the importance of marketing to U.S. financial institutions, according to industry surveys released in 1981. Percentage increase in marketing expenditures; Areas of savings and loans on which cost cutting was implemented; Deposits at which 1981 advertising campaigns were directed.
ACCESSION #
18761055

 

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