TITLE

Computer helps firm estimate research costs

PUB. DATE
December 1981
SOURCE
Marketing News;12/11/1981, Vol. 15 Issue 12, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the installation of a computerized cost-estimating system at the client service offices of marketing research firm Walker Research Inc. in Indianapolis, Indiana and Cedar Knolls, New Jersey. Records stored in the system; Purpose of the installation of the system according to executive vice president James E. Sammer.
ACCESSION #
18761054

 

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