Marketers of alcoholic beverages should stress brand featuring in supermart ads

December 1981
Marketing News;12/11/1981, Vol. 15 Issue 12, p16
Trade Publication
Highlights a study conducted by Majers Corp. regarding effects of featuring alcoholic beverages in retail advertisements on the sales of the products. Information on the sales of alcoholic beverages in supermarkets; Percentage of the survey respondents who use the advertisements in their purchasing decisions; Reason for purchasing from a dominant advertisement.


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