TITLE

Local programming is key to marketing of TV station

PUB. DATE
December 1981
SOURCE
Marketing News;12/11/1981, Vol. 15 Issue 12, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the importance of local programming to marketing of television stations in the U.S., according to Phil Jones, vice president and general manager of station KCMO. Owner of the television station; Ways by which local commitment is manifested.
ACCESSION #
18761048

 

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