TITLE

'Humanize' electronic marketing systems, make sure they satisfy consumers' needs

PUB. DATE
December 1981
SOURCE
Marketing News;12/11/1981, Vol. 15 Issue 12, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of T. Paul Dorrington, senior vice president of consulting firm Management Horizons Inc. of Columbus, Ohio, on the importance of understanding consumers to the success of electronic marketing systems. Goal of inflation-affected consumers; Disadvantage of teleshopping purchases; Purpose of humanizing the systems.
ACCESSION #
18761041

 

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