'Humanize' electronic marketing systems, make sure they satisfy consumers' needs

December 1981
Marketing News;12/11/1981, Vol. 15 Issue 12, p12
Trade Publication
Presents the views of T. Paul Dorrington, senior vice president of consulting firm Management Horizons Inc. of Columbus, Ohio, on the importance of understanding consumers to the success of electronic marketing systems. Goal of inflation-affected consumers; Disadvantage of teleshopping purchases; Purpose of humanizing the systems.


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