37th Parlin Award presented posthumously to George Katona

December 1981
Marketing News;12/11/1981, Vol. 15 Issue 12, p12
Trade Publication
Reports on the award received by the late social scientist George Katona from the Philadelphia Chapter of the American Marketing Association in 1981. Background on the award; Contributions of Katona to the field of psychological economics; Personal profile of Katona.


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