Research preferences before using minority names in ads

Hurzeler, Richard P.; Tinsley, Dillard B.
December 1981
Marketing News;12/11/1981, Vol. 15 Issue 12, p7
Trade Publication
Presents information on the reasons to avoid the term Mexican Americans in advertisements. Mistake of stereotyping the term; Popularity of the term; Ambiguity of the term la raza.


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