TITLE

Research preferences before using minority names in ads

AUTHOR(S)
Hurzeler, Richard P.; Tinsley, Dillard B.
PUB. DATE
December 1981
SOURCE
Marketing News;12/11/1981, Vol. 15 Issue 12, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on the reasons to avoid the term Mexican Americans in advertisements. Mistake of stereotyping the term; Popularity of the term; Ambiguity of the term la raza.
ACCESSION #
18761036

 

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