TITLE

Bookshelf

PUB. DATE
December 1981
SOURCE
Marketing News;12/11/1981, Vol. 15 Issue 12, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on several books about marketing. "Stress and the Bottom Line: A Guide to Personal Well-Being and Corporate Health," by E. M. Gherman; "Trademarks," by John D. Oathout; "Creative Strategy in Advertising," by A. Jerome Jewler.
ACCESSION #
18761032

 

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