New coordinator named for case histories program

December 1981
Marketing News;12/11/1981, Vol. 15 Issue 12, p2
Trade Publication
Reports on the selection of J. Douglas Johnson as coordinator of the Case Histories for College Students program in December 1981. Background on the program; Career background of Johnson in advertising; Views of Johnson on the program.


Related Articles

  • Marketing case histories offered to colleges.  // Marketing News;7/23/1982, Vol. 16 Issue 2, p12 

    The article discusses the program "Case Histories for College Students." This program brings marketing professionals to college campuses to give students insights into the marketing process. Marketing case histories are presented by brand, product, and advertising managers, marketing directors,...

  • ADVERTISING TODAY. Schorin, Gerald A.; Fletcher, Alan D. // Journal of Advertising;Fall80, Vol. 9 Issue 4, p43 

    The article reviews the book "Advertising Today," by J. Douglas Johnson.

  • Advertising Today (Book). Bengtson, Timothy A. // Journalism Quarterly;Autumn79, Vol. 56 Issue 3, p634 

    Reviews the book "Advertising Today," by J. Douglas Johnson.

  • Experiences in the internationalization of education: Strategies to promote equality of opportunity at Monterrey Tech. Murphy, Moira // Higher Education;Feb2007, Vol. 53 Issue 2, p167 

    This article provides an analysis of the reasons why educational institutions choose to internationalize the services they offer, how universities are internationalizing and to explore who is participating in the internationalization process. It not only addresses the theory surrounding the...

  • Exercises for Bringing the Hypothetico-Deductive Method to Life. ROMESBURG, H. CHARLES // American Biology Teacher (University of California Press);May2014, Vol. 76 Issue 5, p346 

    This article explains four kinds of inquiry exercises, different in purpose, for teaching advanced-level high school and college students the hypothetico-deductive (H-D) method. The first uses a picture of a river system to convey the H-D method's logic. The second has teams of students use the...

  • In Search of Synergy. Hewlett, James A. // Journal of College Science Teaching;Feb2004, Vol. 33 Issue 4, p28 

    At Finger Lakes Community College in Canandaigua, New York, a pilot program was designed to incorporate and test the efficacy of integrating Peer-Led Team Learning and the Case Study Method of teaching into three different curricular areas. Program development involved a training and development...

  • SPECIAL ASPECTS OF THE "CASE-STUDY" USAGE IN TEACHING OF FOREIGN LANGUAGE TO STUDENTS: AN ANALYTICAL REVIEW. Tulepbergenova, D. Yu. // Vestnik of Astrakhan State Technical University. General Series;2013, Vol. 56 Issue 2, p135 

    The analytical review of pedagogical and methodological researches in the field of application of "Case-Study" method in teaching of foreign language to students with regard to the specific requirements to the selected by the author stages of its realization such as case study design, students'...

  • Continuing Education Questions.  // Rehabilitation Counseling Bulletin;Winter2007, Vol. 50 Issue 2, p122 

    The article presents questions related to a survey conducted on college students to analyse their attitude toward people with disabilities based on the studies of various researchers on the subject. The questions are followed by four possible answers that the examinee can choose from. Questions...

  • The Gruen Transfer sparks interest in advertising careers.  // B&T Magazine;7/4/2008, Vol. 58 Issue 2665, p1 

    The article focuses on the advertising industry. Information on the television program "The Gruen Transfer" is offered. According to the Advertising Federation of Australia (AFA) the show has re-invigorated interest in careers in advertising. The article discusses the interest of high school and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics