TITLE

Industrial-oriented marketing strategy needed under supply side economics

AUTHOR(S)
Schiff, J. S.; Winer, L.; Lawrence, W.
PUB. DATE
December 1981
SOURCE
Marketing News;12/11/1981, Vol. 15 Issue 12, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the elements which strategic marketing planners and managers have to contend with the policies and supply side economics of U.S. President Ronald Reagan. Changes in marketing planning; Requirement for the proposed tax incentives; Impact of the national economic program of Reagan on the marketplace.
ACCESSION #
18761027

 

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