TITLE

Computer software firm stresses R&D in market share war vs. IBM

PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the research and development (R&D) commitment of Cincinnati, Ohio-based Cincom System Inc. to produce a system that would increase programmer productivity. Percentage of the revenue of Cincom allocated to its R&D projects; Concept being followed by the company in its R&D projects; Impact of the introduction of MANTIS application software.
ACCESSION #
18761026

 

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