Computer software firm stresses R&D in market share war vs. IBM

November 1981
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p20
Trade Publication
Focuses on the research and development (R&D) commitment of Cincinnati, Ohio-based Cincom System Inc. to produce a system that would increase programmer productivity. Percentage of the revenue of Cincom allocated to its R&D projects; Concept being followed by the company in its R&D projects; Impact of the introduction of MANTIS application software.


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