TITLE

POP-AV displays boost retail sales

PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advantages provided by point-of-purchase audiovisual displays (POP-AV) to the retail industry in the U.S. Examples of companies that deployed POP-AV; Outcome of the POP-AV testing at K Mart supermarket; Factors that contribute to the success of POP-AV.
ACCESSION #
18761022

 

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