Market researchers who use minicomputers want more support services, system security

Schewe, Charles D.
November 1981
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p12
Trade Publication
Presents the results of a survey on the role of microcomputers in marketing research. Importance of microcomputers to the in-house services of a business; Potential opportunities provided by the marketing sector to the personal computer industry; Estimated sales of business-oriented minicomputers by 1990; Subjective assessments of managerial aids offered by industry experts.


Related Articles

  • Advanced microcomputer to revolutionize personal interviewing, marketing research. Mayeri, Ray M. // Marketing News;11/27/1981, Vol. 15 Issue 11, p5 

    Focuses on the advances in microcomputers to revolutionize personal interviewing. Advantages of the personal interviewing process over the traditional interviewing; Features of microcomputers; Role of microcomputers in marketing research.

  • Marketing IT to BI Users In-House: The Importance of Small Talk. Russell, Max T. // Business Intelligence Journal;2013, Vol. 18 Issue 4, p19 

    Users have a legitimate need to know that IT professionals are real humans, not just geeks with an extraterrestrial language and minds absorbed in technological technicalities. People will be much more open to your business solutions when they can tell you're a normal human being.

  • Flexible Orion permits quick updating of data.  // Marketing News;11/27/1981, Vol. 15 Issue 11, p5 

    Focuses on the computerized marketing information system Orion offered by Ann Arbor, Michigan-based Comshare Inc. Features; Functions; Capabilities.

  • Information-based marketing opens new opportunities for results. Ward, Phillip J. // Marketing News;11/24/97, Vol. 31 Issue 24, p10 

    The article focuses on the use of information-based marketing to increase return on investments. Information-based marketing is a relatively new concept, that in its simplest form means using information to increase the return on a marketing investment. Today, market analysts have access to more...

  • Research has a 'proactive' third dimension. Knobler, William // Marketing News;8/28/1987, Vol. 21 Issue 18, p27 

    The article focuses on a third dimension of marketing research which calls for distinguishing between proactive and reactive research. The traditional categorization of marketing research is two-dimensional, identifying them as descriptive or experimental on one hand and as exploratory or...

  • Computer graphics' maps help execs quickly understand voluminous data. Alterman, Ira // Marketing News;1/27/1978, Vol. 11 Issue 15, p1 

    Focuses on the potential impact of computer graphics on market research. Variety of functions of computer graphics; Capabilities of computer-generated graphics; Companies that use computer graphics in marketing their products; Effectiveness of displaying data visually as part of a proposal to...

  • Traditional marketing techniques can improve acceptance of MIS. Schewe, Charles D. // Marketing News;11/16/1979, Vol. 13 Issue 10, p5 

    The article discusses a Marketing Information System design and implementation that may prove fruitful in realizing its full potential. System designers should conform their product to match the needs and wants of their consumer. Typical system development starts with an assessment of the...

  • General Characteristics, Role and Importance of International Marketing Information System. Vedran, Stanetić // Economic Analysis (0013-3213);2012, Vol. 45 Issue 3/4, p69 

    Information flow from the company to the market, and contrary also, enables effective communication of the subject with the environment. Formalizing and directing that kind of flows emanates information systems. The task of such systems is constantly refreshing the content of the information...

  • An Investigation of Factors Affecting Marketing Information Systems' Use. Khodakarami, Farnoosh; Chan, Yolande E. // Journal of Marketing Development & Competitiveness;2013, Vol. 7 Issue 2, p115 

    Using an exploratory case study approach, this article examines factors that contribute to effective use of marketing information systems. Research results indicate that system integration, flexibility, and ease of learning are important measures of system quality that affect the use of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics