TITLE

Computer capacity analysis procedure helps firms avoid buying unnecessary DP hardware

PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the opportunities provided by the use of Computer Management Analysis electronic diagnostic procedure to New York-based Seidman & Seidman. System compatibility; Cost effectiveness of the procedure compared with other marketing diagnostic approaches; Factors to consider by marketing researchers in employing the computer management analysis.
ACCESSION #
18761016

 

Related Articles

  • Accountability and Market Research. Meister, Jeanne C. // Chief Learning Officer;Nov2003, Vol. 2 Issue 7, p54 

    Comments on using a forecasting and decision support system by the chief learning officers to track key performance indicators of the business. Market research program to monitor the voice of their internal customers; Managing learning as a business to know the impacts of company's bottom...

  • Flexible Orion permits quick updating of data.  // Marketing News;11/27/1981, Vol. 15 Issue 11, p5 

    Focuses on the computerized marketing information system Orion offered by Ann Arbor, Michigan-based Comshare Inc. Features; Functions; Capabilities.

  • Computer-aided managers make better decisions in marketing wars.  // Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p5 

    Focuses on the opportunities provided by decision support systems (DSS) to marketing firms. Factors to consider in selecting an appropriate computer-based system; Features of a decision model; Role of decision market modelling in marketing management.

  • Life Without Intelligence. Goldman, Larry // DM Review;Oct2004, Vol. 14 Issue 10, p16 

    This article relates the customer intelligence (CI) challenges faced by the author in starting his record company. Since starting my own record label, Bum and Shiver Records. I feel like I am in the dark ages with no information, This experience has reinforced for me some of the basic powers of...

  • CONCEPTUAL GROUNDS FOR FORMATION OF INFORMATION SUPPORT FOR MARKETING DECISIONS UNDER THE CONDITIONS OF INFORMATION SOCIETY DEVELOPMENT. Grygoruk, Pavlo M. // Actual Problems of Economics / Aktual'ni Problemi Ekonomìki;Jul2013, Vol. 145 Issue 7, p16 

    The article considers the issues of formation of information support for marketing decisions. The essence of marketing decisions is determined. The influence of informatization processes upon information support is studied. The conceptual grounds for formation of informational support are...

  • Gain competitive edge with data-based direct marketing. Morrissey, William R. // Marketing News;3/15/1985, Vol. 19 Issue 6, p22 

    The article focuses on the emergence of data-based direct marketing in the U.S. Some of the companies which use the method include American Express, General Electric and ChemLawn. One of the advantages of using data-based direct marketing is its lower cost. It allows sales personnel to gather...

  • Information-based marketing opens new opportunities for results. Ward, Phillip J. // Marketing News;11/24/97, Vol. 31 Issue 24, p10 

    The article focuses on the use of information-based marketing to increase return on investments. Information-based marketing is a relatively new concept, that in its simplest form means using information to increase the return on a marketing investment. Today, market analysts have access to more...

  • Research has a 'proactive' third dimension. Knobler, William // Marketing News;8/28/1987, Vol. 21 Issue 18, p27 

    The article focuses on a third dimension of marketing research which calls for distinguishing between proactive and reactive research. The traditional categorization of marketing research is two-dimensional, identifying them as descriptive or experimental on one hand and as exploratory or...

  • Computer graphics' maps help execs quickly understand voluminous data. Alterman, Ira // Marketing News;1/27/1978, Vol. 11 Issue 15, p1 

    Focuses on the potential impact of computer graphics on market research. Variety of functions of computer graphics; Capabilities of computer-generated graphics; Companies that use computer graphics in marketing their products; Effectiveness of displaying data visually as part of a proposal to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics