TITLE

Corporate ad execs: We care about quality of TV programs

PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the findings of a survey on the importance of quality television programming to corporate advertisers, conducted by McBain Research Inc. for Centerpoint Productions Inc. Role of corporate advertisers in programming decisions; Outlook for the opportunities offered by television advertising.
ACCESSION #
18761015

 

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