TITLE

Bookshelf

PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on several books about marketing. "Innovation Diffusion: A New Perspective," by Lawrence A. Brown; "The Marketing of Ideas and Social Issues," by Seymour H. Fine; "Fee-based Information Services," by Lorig Maranjian and Richard W. Boss.
ACCESSION #
18761013

 

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