Marketing execs rely on personal computer as decision-making tool

November 1981
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p1
Trade Publication
Focuses on the advantages of personal computer as a decision-making tool to marketing. Estimated number of managers in the U.S. who are using personal computers; Factors that hinder the adoption of personal computer in the marketing sector; Potential rewards of personal computer investment to marketers.


Related Articles

  • How Marketers Can Personalize at Scale. Ariker, Matt; Heller, Jason; Diaz, Alejandro; Perrey, Jesko // Harvard Business Review Digital Articles;11/23/2015, p2 

    The article discusses how marketers can personalize their marketing strategies, including the integration of data discovery, automated decision making and content distribution.

  • Europeans catch up to Americans in marketing decision systems. Farley, John U.; Hulbert, James M.; Weinstein, David // Marketing News;12/5/1975, Vol. 9 Issue 11, p7 

    Reports on the findings of a study on marketing decision systems in European and U.S. companies. Improvements in marketing decision systems design of European industrial firms; Status of marketing in Europe in the 1960s; Problems facing firms competing in industrial markets.

  • Grab prospects by the emotions to get the sale. Graham, John R. // Marketing News;11/7/94, Vol. 28 Issue 23, p4 

    The article provides guidelines that would help executive managers understand the process of decision making with an implications for marketing and sales in the U.S. Among the guidelines is to delay the decision until the time has run out. It also recommends a power-based decision wherein the...

  • The Role of Expectations in Set-Size Evaluations. Hanna, Richard; Swain, Scott; Brasel, S. Adam // Advances in Consumer Research;2007, Vol. 34, p471 

    This article focuses on a study on set sizes and how they affect the consumer. The online study of 106 undergraduate student participants used a choice set of digital cameras at a fictitious online store. The experiment looked at participant reactions to limited and extensive sets and how they...

  • Life-style research finds U.S. and U.K. markets similar for 'swingers,' opposite for homemakers. Urban, Christine D. // Marketing News;12/5/1975, Vol. 9 Issue 11, p6 

    Provides information on the findings of a life-style analysis in the U.S. and Great Britain. Significance of the research to marketing decisions; Comparison of the buying behavior of U.S. women with their British counterparts; Implications of the study.

  • Ethical Decision Making in Marketing (Book). Keyes, Raymond // Journal of the Academy of Marketing Science;Fall97, Vol. 25 Issue 4, p362 

    Reviews the book "Ethical Decision Making in Marketing," by Lawrence B. Chonko.

  • A QUICK GUIDE TO STRATEGIC SITING. Katz, Jonathan // Industry Week/IW;May2008, Vol. 257 Issue 5, p14 

    The article presents suggestions made by Kate McEnroe, principal of Kate McEnroe Consulting, on the factors that are needed to be considered in having a business site expansion. When selecting a site, an individual must focus on issues that will narrow the field and distinguish one place from...

  • PROMOTIONAL DECISION MAKING: Practice and Theory. Payne, Stanley L.; Ferrell, Robert W. // Journal of Marketing;Jul1965, Vol. 29 Issue 3, p104 

    The article reviews the book "Promotional Decision Making: Practice and Theory," by Patrick J. Robinson and David J. Luck.

  • DECIDING FACTORS. Marshall, Roger // NZ Marketing Magazine;Jul/Aug2010, p71 

    In this article, the author expresses his views on the impact of cognitive heuristics or mental shortcuts on the decision-making skills of marketing managers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics