Marketing managers should develop systems to collect data on new electronic technologies

Eder, Peter F.
November 1981
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p1
Trade Publication
Reports on the need for marketing executives to develop systems to collect data on electronic technologies. Forms of electronic media in 1961; Challenges faced by marketing communications professionals with the emergence of new sources and forms of media; Factors to consider in selecting the type and sources of information to develop; Aspect of meta-information gathering research.


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