TITLE

Marketing managers should develop systems to collect data on new electronic technologies

AUTHOR(S)
Eder, Peter F.
PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, Special section p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the need for marketing executives to develop systems to collect data on electronic technologies. Forms of electronic media in 1961; Challenges faced by marketing communications professionals with the emergence of new sources and forms of media; Factors to consider in selecting the type and sources of information to develop; Aspect of meta-information gathering research.
ACCESSION #
18761006

 

Related Articles

  • Avoiding Misuse of New Information Technologies: Legal and Societal Considerations. Bloom, Paul N.; Milne, George R.; Adler, Robert // Journal of Marketing;Jan1994, Vol. 58 Issue 1, p98 

    A variety of new information technologies have emerged that clearly can improve the efficiency and effectiveness of marketing programs. However, the use of technologies such as computer matching or automatic order-entry systems to support marketing programs also can lead to legal and societal...

  • Gain competitive edge with data-based direct marketing. Morrissey, William R. // Marketing News;3/15/1985, Vol. 19 Issue 6, p22 

    The article focuses on the emergence of data-based direct marketing in the U.S. Some of the companies which use the method include American Express, General Electric and ChemLawn. One of the advantages of using data-based direct marketing is its lower cost. It allows sales personnel to gather...

  • Evaluative techniques based on scanning data Improve productivity of marketing decisions.  // Marketing News;9/17/1982, Vol. 16 Issue 6, p14 

    The article reports that evaluative techniques using scanning data and on-line marketing information decisions can increase productivity of marketing decisions, according to Donald R. McCurry of A.C. Nielsen Co. James Peckham Sr. proposed a formula that required marketers to divide the...

  • Tech tools help marketers spread the word. Linden, Kerri // Shopping Centers Today;Oct2007, Vol. 28 Issue 10, p104 

    The article discusses the importance of technological tools to the marketing sales of shopping malls in the U.S. It states that techonological tools such as the portable universal serial bus (USB) drives and the Auto Photo are valuable devices that help marketers disseminate marketing...

  • Intelligent use of data earns consumer trust. Cooper, Lou // Marketing Week;5/20/2010, Vol. 33 Issue 21, p32 

    The article discusses the correct use of data as an invaluable tool to target customers with timely and relevant direct marketing strategies. According to the article, key to getting data from customers is to ensure a fair exchange between companies and customers, and companies must explain to...

  • Canadian government uses market techniques to sell information retrieval system to building industry.  // Marketing News;4/25/1975, Vol. 8 Issue 20, p12 

    Focuses on the topics discussed by W. J. Noble, marketing manager of Canadian Construction Information Corp., during the meeting of the American Marketing Association's National Capital Ottawa Chapter. Market techniques used by the Canadian government to sell information retrieval system to the...

  • CARACTERÍSTICAS DO SISTEMA DE INFORMAÇÕES DE MARKETING (SIM) E SUA CONTRIBUIÇÃO PARA A COMPETITIVIDADE DE UMA EMPRESA VAREJISTA DE MODA. de Queiroz, Josimeire Pessoa; Oliveira, Braulio // Revista Eletrônica de Sistemas de Informação;jan-jun2012, Vol. 11 Issue 1, p3 

    Systems that allow you to obtain and process information are considered essential to support decisions and contribute to the development of competitiveness,With respect to marketing decisions,several authors point to the existence and use of a marketing information system (MIS) as essential to...

  • Information systems, exec search explained.  // Marketing News;8/10/1979, Vol. 13 Issue 3, p8 

    Reports on the explanation of marketing information systems and executive search firms at meetings of the American Marketing Association Central Indiana Chapter in Indianapolis in 1979. Ways in which a system can be useful; Objectives of the systems; Procedure in the search for a marketing...

  • Computers don't give execs information they need: study.  // Marketing News;11/27/1981, Vol. 15 Issue 11, p8 

    Presents the results of a survey on the role of computers in marketing conducted by Dennison National Co. Relevance of computer systems to marketing executives in decision-making; Importance of computer-generated data to marketing operation; Issues raised on computers' potential for...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics