TITLE

Centralized electronic marketing systems improve trading of agricultural commodities

AUTHOR(S)
Meissner, Frank
PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advantages of using centralized electronic marketing system in trading agricultural commodities in the U.S. Essence of electronic marketing system; Types of electronic markets and electronic marketing projects that are functioning in the late 1950s; Methods used by TELCOT, the Plains Cotton Cooperative Association's computer assisted marketing program.
ACCESSION #
18761001

 

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