Cable marketing options confuse retailers; some prepare for future, others 'hang back.'

November 1981
Marketing News;11/27/1981, Vol. 15 Issue 11, p13
Trade Publication
Summarizes topics discussed at the Electronic Shopping and Direct Mail seminar sponsored by the National Retail Merchants Association in New York. Measures taken by retailers in response to cable television marketing; Opportunities provided by cable for direct marketing; Approaches in cable retailing.


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