TITLE

Cable marketing options confuse retailers; some prepare for future, others 'hang back.'

PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Summarizes topics discussed at the Electronic Shopping and Direct Mail seminar sponsored by the National Retail Merchants Association in New York. Measures taken by retailers in response to cable television marketing; Opportunities provided by cable for direct marketing; Approaches in cable retailing.
ACCESSION #
18761000

 

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