Cable TV subscribers want news, music, safety services

November 1981
Marketing News;11/27/1981, Vol. 15 Issue 11, p12
Trade Publication
Presents the findings of a marketing research on the preferences of cable television subscribers, conducted by ELRA Group in the U.S. Percentage of the respondents who prefer national and international news; Variety of local programming opportunities that exist in cable television; Information on the most popular pay services.


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