Scanner technology speeds measurement of marketing variables in controlled store tests

Carefoot, John L.
November 1981
Marketing News;11/27/1981, Vol. 15 Issue 11, p12
Trade Publication
Focuses on the benefits of using electronic scanner-generated databases in measuring marketing variables in controlled store tests. Applications of coupons in marketing; Factors to consider for an effective cross-product promotion; Suggested approach in conducting a display test.


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