TITLE

Computers don't give execs information they need: study

PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a survey on the role of computers in marketing conducted by Dennison National Co. Relevance of computer systems to marketing executives in decision-making; Importance of computer-generated data to marketing operation; Issues raised on computers' potential for productivity and efficiency.
ACCESSION #
18760997

 

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