TITLE

Marketing Briefs

PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to marketing in the U.S. as of November 1981. Installation of Positalker, a talking electronic scanners from National Semiconductor Corp. at supermarket checkouts; Introduction of Teletel, the French videotex system, by First Bank System Inc. in December; Percentage of advertisers that are attracted to cable television advertising, according to a survey conducted by Cadwell Davis Savage.
ACCESSION #
18760995

 

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