TITLE

Marketers: Write your own computer software packages

AUTHOR(S)
Mix, David L.
PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an article on the advantages provided by computer software to marketers. Factors considered in modifying marketing computer application; Capabilities of computer application in a marketing firm.
ACCESSION #
18760994

 

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