Advanced microcomputer to revolutionize personal interviewing, marketing research

Mayeri, Ray M.
November 1981
Marketing News;11/27/1981, Vol. 15 Issue 11, p5
Trade Publication
Focuses on the advances in microcomputers to revolutionize personal interviewing. Advantages of the personal interviewing process over the traditional interviewing; Features of microcomputers; Role of microcomputers in marketing research.


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