TITLE

Advanced microcomputer to revolutionize personal interviewing, marketing research

AUTHOR(S)
Mayeri, Ray M.
PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advances in microcomputers to revolutionize personal interviewing. Advantages of the personal interviewing process over the traditional interviewing; Features of microcomputers; Role of microcomputers in marketing research.
ACCESSION #
18760992

 

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