TITLE

Meet technology with technology to survive 'electronic blizzard.'

PUB. DATE
November 1981
SOURCE
Marketing News;11/27/1981, Vol. 15 Issue 11, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the topics discussed by Paul F. McPherson, president of McGraw-Hill Publications Co., during the U.S. Audit Bureau of Circulations conference in Chicago, Illinois in 1981. Factors that influence the decision of publishers in product delivery; Overview of electronic information products that proliferate in the market; Challenges faced by publishers in responding to the specialized information needs of the reading audience; Role of print media in advertising.
ACCESSION #
18760985

 

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