TITLE

Marketing research needs right organization, people to fulfill its strategic planning potential

PUB. DATE
September 1981
SOURCE
Marketing News;9/18/1981, Vol. 15 Issue 6, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the significance of the right organizational framework and personnel to the success of a marketing research project, according to Robert W. Pratt of Heublein Inc. Importance of marketing research in strategic planning by a business; Information on the strategic planning process; Responsibilities of the corporate marketing research director.
ACCESSION #
18760982

 

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